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Why Your "Funnel" Is Overrated

Updated: Apr 29

Almost every Agency are talking about funnels. And quite frankly, it’s easy to see why. When looking at the conversion process, the graphs are in a sense shaped like a funnel.


As good as it seems, there is a design flaw to “funnels.” To receive higher conversions, you must need more energy… or more input. The process is linear. But, with a simple “Flywheel” model, you are able to involve your previous customers and experiences to anticipate outcomes with a new sense of reflection.


When following this “flywheel” method , it will stay at a constant speed and spins faster when more energy is applied unlike the “funnel” method, in which, the only way to stay at a constant speed is by continuously adding more to it.


Don’t get me wrong, there are plenty of advantages to using the funnel method, but when you marry the “flywheel” method to the “funnel” method, you have a strategy that is evergreen.


As Hubspot mentioned, “From a business perspective, the rotation of the flywheel represents the growth of your business, and happy customers provide the energy that fuels that growth, either because they buy from you again or because they bring new customers to you by promoting your product to other people in their network. But if you produce unhappy customers, either by selling to people who are a bad fit for your offering or by overpromising and under-delivering, they’ll work against your flywheel and slow your company’s growth.”


Easy to say, that this rule can be applicable to any points of business “good input equals good output and bad input equals bad output.”



Hubspot Academy, “Combining funnels and flywheels”

This is the simple “flywheel” model.


ATTRACT, ENGAGE, DELIGHT


So how do I apply both Funnels and Flywheel together?

The way it works, is easy. You layer “Flyweel” thinking on top of your funnels. So each individual funnel you have has a micro-process within.


Let’s apply this. Let’s take your basic “top of funnel” process like “brand awareness.”


To apply the “flywheel” thinking, you ask yourself, how can I attract Visitors to land on a specific spot? Then, how would I engage with my visitors once they’ve landed? And lastly, how would I delight them or give them the best experience? Once each aspect of the “flywheel” has been performed then they will travel down the funnel.


This will sound super easy on paper. Trust me. But sometimes, it can get pretty difficult.


If you are a business owner, freelancer or agency owner and if you have any questions feel free to schedule a free call with me.


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